Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company’s cloud native sales technology platform – AOS – across Fox’s portfolio of leading entertainment, sports, and news.
The AOS platform, a new cloud-based sales management system, enables Fox to oversee client inventory across its portfolio; and manage the entire advertising sales lifecycle across linear, digital, and advanced audiences in a converged and unified way in one single solution.
Additionally, this groundbreaking move accelerates a number of next-gen advertising capabilities including near-real-time ad creative substitution, automation of rate cards and ratings, optimization capabilities and enabling the convergence of assets across all content verticals and platforms.
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“Operative’s AOS platform allows us to optimize and streamline our ad sales operations that will make it seamless for our clients to work across our portfolio,” said Marianne Gambelli, President of Ad Sales for Fox. “Our continuing goal is to provide a variety of solutions to our clients that help their businesses. The AOS platform allows for our advertising partners to extend their reach across our portfolio of products in a single solution, as well as leveraging our rich data sets in an easy and flexible way.”
Operative, a global leader in advertising business management solutions, and Fox partnered on the development of the AOS product suite to build the first truly open, highly configurable, and easy-to-integrate ad management solution. AOS will enable a variety of selling strategies supporting new currencies, deeper targeting and more flexibility to provide better outcomes for Fox’s customers.
“The new capabilities provided by Operative provide us with a modern platform that will underpin commercial offerings for clients across our linear and digital services,” said Paul Cheesbrough, Chief Technology Officer and President of Digital at Fox. “The partnership with Operative, and the adaptability of their cloud-based platform, will help our sales teams lean into the future with new ways of working and brand-new advertising products for our valued client base”.
“There’s a new advertising reality that is quickly evolving the process of ad sales, and older infrastructures are becoming obsolete,” said Lorne Brown, CEO of Operative Media. “With AOS and the ability to move linear sales to the Cloud, FOX will be much better prepared to serve the shifts in demands that we’re seeing from buyers every day. Both buyers and sellers have struggled to find effective ways to address today’s changing consumption habits, showing how crucial AOS will be for the future of this industry.”
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