Fossil Group Appoints New Fossil Brand General Manager to Lead Flagship Brand

Fossil Group Appoints New Fossil Brand General Manager to Lead Flagship Brand

Fossil Group, Inc. (NASDAQ: FOSL) (the “Company” or “Fossil Group”), a global design, marketing, distribution and innovation company, today announced Melissa Lowenkron will join the company as Senior Vice President and General Manager, Fossil Brand. In this newly created role, Melissa will be responsible for brand strategy, product design and marketing.

Ms. Lowenkron has spent more than two decades with the Neiman Marcus Group, where she successfully built omnichannel businesses across a wide range of men’s and women’s categories. In her most recent role as Senior Vice President and General Merchandise Manager at Neiman Marcus, she led the handbag and accessories, women’s footwear, jewelry and beauty businesses.

Also Read: Strategies to Enhance Social Media Marketing through Artificial Intelligence

“Melissa’s extensive leadership experience with luxury retailers, including Neiman Marcus and Bergdorf Goodman, makes her the perfect leader to continue to drive growth for Fossil,” said Kosta Kartsotis, Fossil Group Chairman and CEO. “Her fashion, product and consumer insights across a wide range of categories will allow us to continue to capitalize on the brand’s momentum.”

“Fossil is an iconic brand that I have always admired. It has an incredible history and an exciting future ahead,” said Ms. Lowenkron. “I am thrilled to have the opportunity to join the Fossil team as we continue to build momentum through best-in-class product development, category intensification, customer engagement and our digital transformation.”

With this appointment, Steve Evans, Executive Vice President and Chief Brand Officer, will focus all of his efforts on growing Fossil Group’s other owned and licensed brands.

For more such updates follow us on Google News TalkCMO News.