Cresta, the leading real-time intelligence platform for customer conversations, announced today that John Donovan, former CEO of AT&T Communications, has joined their Board of Directors. John brings more than 30 years of experience in the technology industry to Cresta’s board.

“John is well-known first and foremost as a great human being: smart, humble and a terrific mentor,”  said Zayd Enam, co-founder and CEO of Cresta. “Formed at the helm of one the world’s most prominent communications companies, John’s expertise and insights into how AI will shape big businesses are extensive. I am very excited to have John on board to help guide us on leveraging AI to transform every business in the world.”

John first joined AT&T as the CTO in 2008 and served as AT&T’s chief strategy officer and group president of AT&T Technology and Operations before stepping into the role of CEO in July 2017. During his decade at AT&T, he drove AT&T’s global leadership in 5G  and expanded AT&T’s innovation program. John previously served as the Executive Vice President of product, sales, marketing and operations at VeriSign Inc. and as the CEO of Sequoia-backed inCode, which was acquired by Verisign in 2006.

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John’s joining of Cresta’s board is further validation of the company’s value proposition, both in terms of growth and the impact Cresta has on its clients. “As soon as I understood Cresta’s technology, its position in the market, and got to know the team, I knew this was a company I wanted to be a part of,” said John Donovan. “I dedicated my career to driving innovation in how we communicate, and Cresta represents a major leap forward in how human machine interaction can be used to drive top-line growth in sales and customer support alike.”

Cresta’s results-driven approach has proven highly effective. Its roster of Fortune 500 customers have seen fast time-to-value, with many customers seeing more than a 20% improvement in conversion rate, 25% greater average order value, and millions of dollars in additional annual revenue in a matter of months.  Customers on its recently launched Cresta for Customer Service have also seen a 5x reduction in new agent onboarding time, a nearly 20% improvement in customer satisfaction, and a 15% reduction in average handle time.