Finch Receives Funding from PE Firm to Advance Paid Media Insights Platform

Finch, Paid Media

Headquartered in Salt Lake City, Utah, Finch is a paid media automation platform designed to provide insights into the complicated world of digital marketing. Finch first launched in 2009 and spent a decade improving and inventing digital marketing automation software and accruing an impressive portfolio of over 750 customers. Finch also has offices across the globe. With full teams in DublinManila, and the Nordics, the company has locations in various, sustainable marketplaces.

“When we first met with the Finch Executive Team, we immediately understood how industry-defining the Finch platform will continue to become. Finch has already done amazing work for their current customers. With this investment, they’ll put the finishing touches on automation software, synchronizing the entire paid media funnel for all their customers. It’s guaranteed to push the entire digital marketing industry into a bright future,” said Bill Dyer, General Partner, Boathouse Capital.

This event marks the first outside funding for the company. Finch plans to use the investment money to grow their software development, marketing, and sales initiatives. By harnessing the power of A.I., the Finch platform provides clarity into the complicated landscape of paid media. The Finch platform reduces marketing data complexity and provides unique, data-driven insights into paid media campaigns.