Fifth Partners network company Imagination Unwired merged with DigitalReef this week, marking a major milestone for the innovative digital advertising company. A key piece in DigitalReef’s launch strategy, Imagination Unwired will help DigitalReef realize its vision to become the world’s leading fully-integrated mobile marketing and advertising platform.
“We are very excited to join the DigitalReef team,” said Imagination Unwired CEO Gavin Kim. “We set out to reimagine the way that consumers engage with mobile advertising across the globe, and we were able to really accelerate these plans when we became part of the Fifth Partners network. Becoming part of DigitalReef is the culmination of this accelerated realization of that mission.”
For Fifth Partners, Imagination Unwired’s acquisition serves as an exciting next step for a team and product ready to make a global impact. Fifth Partners’ Jeff Brownlow will be taking a board position at DigitalReef. Additionally, one of Fifth Partners’ trusted advisors, Ed Wilson, will also be joining the board. Mr. Wilson is a media industry stalwart, with a distinguished career in the syndication business, that featured C-suite roles at Tribune, and a string of President roles at Fox Television Network, NBC Enterprises and CBS Enterprises.
“When we first encountered Imagination Unwired, we were initially attracted to the product and the market,” said Jeff Brownlow, Managing Director of Fifth Partners. “However, we really fell in love with the founding team. Their leadership has been a driving force in IU’s success to date, and we look forward to watching that team continue to drive outstanding results as key members of the DigitalReef leadership team.”
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