Fast, the world’s fastest online checkout experience, announced today at ShopTalk that The Honest Company has implemented the company’s one-click checkout on their e-commerce site. On a mission to inspire everyone to love living consciously, Honest always strives to provide its customers with a seamless shopping experience to ensure they can easily access its products whether online or in store.
Through this implementation, Honest will also be able to provide customers the ability to purchase directly from online articles, display ads, emails and even via QR codes in one easy step. As part of its initial rollout, Honest plans to work with Fast to incorporate QR codes on product packaging to enable customers to easily reorder their favorite products. This capability will provide customers with another option to quickly replenish products, in addition to the subscription options already available at Honest.com.
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“We have been a digital innovator since day one – starting with an e-commerce subscription model and continuously evolving to meet the needs and preferences of our Honest family,” said Pete Gerstberger, Chief Digital and Strategy Officer at The Honest Company. “Our goal every day is to make it as easy as possible for consumers to discover and purchase our products, while delivering the experience they know and expect from us. By implementing Fast’s one-click checkout, we’re providing consumers another way to shop with us at the click of a button, no matter where they are.”
By 2025, the online baby care products market is expected to reach more than $46 billion while the market for natural beauty products is anticipated to reach nearly $50 billion. As a leader in this space, Honest is well-positioned with safe and effective products alongside a superior shopping experience for customers. With Fast, buyers enter payment and shipping details once and they never have to remember a password or enter information again – it’s as simple as buying anywhere with a single click.
“By upgrading their online checkout experience, The Honest Company is making it even easier for their customers to order and reorder its incredible products, whether that’s on its e-commerce store or via a simple QR code scan,” said Domm Holland, Co-Founder and CEO at Fast.
Fast connects directly with the e-commerce platform Honest’s online store is built on, as well as its subscription commerce platform – making the organization’s implementation of Fast Checkout seamless.
Fast Checkout is directly embedded on product detail pages at honest.com, allowing buyers to bypass the time-consuming task of adding an item to a shopping cart and then being sent through a cumbersome checkout flow. Fast’s batching technology upholds the Honest Company’s commitment to environmental responsibility. Any time a customer makes a purchase via Fast Checkout, they have a window to make additional purchases, which are then added onto the original order, eliminating wasteful packaging and extra shipping.
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