Fandom , the world’s largest fan platform, is expanding its business revenue with the launch of the new self-managed advertising platform Fandomatic., global expansion into new regions and increased sales activities in the video games category.
After three consecutive years of growth and a record year of ad sales revenue in 2021, Fandom is responding to market demand with unique new opportunities for advertisers to reach their loyal video game, streaming and film audiences. and television through growth in international sales and the incorporation of a new self-managed advertising platform.
“Entertainment and games are a truly global business, and as the world’s largest fan platform, Fandom is the premier destination for partners to reach passionate and engaged fans at scale. With our first-hand data, Offering deep analysis of behavior and context across the gaming and entertainment verticals, we offer advertisers unmatched value, accurate audience targeting, and successful performance metrics, driving high demand for advertising opportunities across our platform, “said Ken Shapiro, Director of Revenue for Fandom.
“As the market expands, Fandom expands with it, and I’m excited to see our growth in critical regions like LATAM and APAC. And with the launch of Fandomatic, we’ve created an avenue for new partners to access our inventory of Premium banner ads, providing opportunities for advertisers of all sizes to engage with our audiences. ”
Fandomatic is a self-managed advertising platform for small and medium-sized advertisers that enables a new set of partners to leverage Fandom’s vast library of first-hand data to reach passionate fan audiences in the coveted categories of video games, streaming, film, and television.
- Fandom offers advertisers a trove of data of its own with 315 million unique visitors each month across its 250,000 fan-driven communities , with more than 30 million pages of content receiving a combined 30 billion combined visits each year.
- Fandomatic is a programmatic self-service offering that enables small and medium-sized advertisers to reach fans of entertainment and video games at scale.
- Unlike most self-managed platforms, Fandom’s value proposition to the marketplace is its highly audience-specific focus, as well as the data and insights it offers from ardent fans in the gaming and entertainment space, which that gives advertisers access to real and passionate fans in these coveted categories.
- Fandomatic is available at www.fandomatic.com .
- Fandomatic is powered by DanAds , the leading provider of self-managed advertising infrastructure based in Sweden.
Due to the increased demand for advertising that has emerged in the gaming market, Fandom’s sales team will intensify its efforts in that category to better serve its partners.
- Fandom has more than 100,000 communities across all gaming verticals, from triple-A titles to PC and mobile games, and is uniquely positioned to offer advertisers highly targeted and targeted opportunities to reach these passionate gamers. .
- As part of its efforts in the field of gaming, Fandom will form broader strategic alliances with video game companies, implement a global sales strategy for Fanatical, its recently acquired and industry-leading video game e-commerce platform, and offer a Complete gaming lifecycle experience, from discovery to transaction for your partners.
- The company hired Amy Venier , a former Google executive, to run its esports and games business, in which role she will oversee this area.
Also Read: Leveraging Effective Data Management for Enhanced Customer Experience
Fandom is also boosting its sales efforts internationally, specifically in the Latin American and Asian markets.
- With growth of 40% since 2020, LATAM is Fandom’s third largest market and has more than 34 million unique visitors per month. With this increased popularity comes additional demand from advertisers in Mexico, Brazil, Argentina, and Colombia .
- Fandom will increase its revenue and market presence in the region, develop market access strategies with key partners, and form alliances in the streaming, video game and mobile categories, given the growing public interest in entertainment content in those verticals. .
- The team will also focus on creating personalized content and community development with new advertisers from Latin America.
- Anabella Pasqualino , a former Nike and IMS executive, joined the company to lead the LATAM business.
In the APAC region, where it reaches 45 million unique visitors per month, the company is boosting its activities to work with major Chinese video game companies, who want to reach audiences in the United States and the European Union, in addition to promoting their games abroad.
Additionally, with the growth of streaming services launching in the region, Fandom will intensify its efforts with its list of streaming partners. The company hired two new regional sales managers in Singapore, Luchi Wu and Chin-Chen Huang , to manage this sector of the business.
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