Asking questions and listening to the voice of the customer has become a lifesaver for many professional services companies as they must act on the most recent information to make decisions and what the market wants, which evolves faster than ever.
Many years ago, the way to find out what the public thought about our product or service was with digital or even on-site surveys. Today this is still valid and useful but resulting in huge volumes of data so that companies tend to lose an important part of the information collected.
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” We are a Software company specialized in the management of unstructured data, specifically TEXT. And we commercialize a proprietary product called Textual ETL, which helps companies, institutions and government to take advantage of the data they have in their documents, e-mails, contracts, rather, any type of document “ comments the Commercial Director of Forest Rim Technology in LATAM, John Salazar .
Informal feedback provides a solution for keeping up with what clients want, complementing and informing more formal programs.
Today, AI needs to help companies make sense of this data.
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Forest Rim Technology is revolutionizing the efficient processing of large volumes of comments or informal feedback. Either through social networks, call center recordings, emails, chats or bots. Technology known as TEXTUAL ETL can even transform the way formal surveys are conducted. The software from the company led by the father of the data Warehouse, Bill Inmon , bridges the gap between structured and unstructured data.
Unstructured data is the by-product of human communications, at least when you take unstructured non-analog data into account, while structured data is numeric or transactional.
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