According to Alexa rankings, YouTube is the second most-visited site in the world, only behind Google. Interesting fact: Google owns the platform!
Some interesting current YouTube facts:
The “Did You Know?” Of YouTube
Founders: Chad Hurley, Steve Chen, and Jawed Karim, all working for PayPal at the time.
The team got the site domain www.youtube.com live at 9:13 pm on February 14, 2005,
The very first YouTube video was uploaded on April 23, 2005.
The production was created by YouTube co-founder Karim at the San Diego Zoo (titled ‘Me at the zoo’).
By July 2006, YouTube was hosting 65,000 new video uploads per day and garnering 100 million video views per day.
YouTube is available in more 90 countries, supporting 80 languages, and has more than 1.9 billion monthly active YouTube users as of July 2018.
One-third of all internet users are active on YouTube.
62% of YouTube’s user base are male
23% of all users are in the 25 to 44-year-old-age group, and 26% in the 35- to 44-year-old age group.
80% group watches YouTube in a given month are 18- to 49-year-olds .
On mobile alone, YouTube reaches more 18 to 49-year-olds than cable TV.
More than 500 hours of video are uploaded to YouTube every minute,
More than 1 billion hours of YouTube videos are watched per day.
50% of these views come from mobile devices,
Users spending more than an hour a day watching YouTube videos on their mobile devices alone. 2018 marked the fastest growth for YouTube viewership in the last two years, with the number of hours people spent watching YouTube videos up 60% year-to-year.
In 2011, it was estimated that 99% of YouTube views came from just 30% of videos,
YouTube became Google’s second-largest acquisition in 2006 when the tech giant bought the video content platform for $1.65 billion.
Though Bank of America Merrill Lynch valued YouTube at $70 billion or more in 2016, there is uncertainty about the profit levels of the company.
RBC Capital analyst Mark Mahaney estimates YouTube’s revenue has reached $10 billion annually and is increasing by as much as 40% a year. The growth makes YouTube ‘one of the strongest assets fundamentally on the internet today.
YouTube is strict with copyright infringement and often takes down videos that violate copyright law
YouTube has paid out $2 billion to rights holders since 2007, in support of intellectual property,
The first advertisements on YouTube were rolled out in August 2007.
A business analyst estimates that YouTube earned $15 billion in advertising revenue in 2018. It’s also estimated that YouTube accounts for about 6 percent of Google’s ad revenue.
PewDiePie, who has the most YouTube subscribers, at about 64.7 million.
Logan Paul, fell from grace after sharing a video with a dead body in Japan’s infamous Aokigahara suicide forest. Although Youtube spoke out against him and promised severe consequences, Logan Paul is still active on the platform and earning ad revenue from his videos.
The highest earning YouTuber is Dan Middleton (DanTDM is a video game commentator, who earned $16.5 million in 2017. His wife is JemPlaysMC, a popular YouTube Minecraft commentator.
The youngest YouTube star is the 6-year-old behind Ryan ToysReview, who earned $11 million in 2017.
YouTube’s most popular branded channel is LEGO, with more than 7.8 billion views and 5 million subscribers.
Since 2017, the number of YouTube content creators that earn five-figures a year is up by 35% and those earning six-figures a year is up by 40%—with the majority of that money coming from advertising.
YouTube’s business focus:
The Super Chat feature allows fans to purchase messages that will stand out in a live chat session.
Ticketing allows artists to feature upcoming US concerts on their video watch page. This feature is through a partnership with Ticketmaster
Content creators who are part of the YouTube Partner Program are able to link to crowd funding and merchandise distribution sites.
Channel membership, formerly known as Sponsorships, allow viewers access to certain perks and privileges when they become a member of the channel.
Famebit is YouTube’s branded data driven content platform, which brings YouTube content creators and brands together. YouTube charges a 10% service fee for each side.
YouTube introduced the YouTube VR app in 2016, after launching the Daydream View headset that features the newest VR-ready videos. Subsequently these VR vidoes were made available on HTC Vive and PlayStation VR. As of July 2018, YouTube VR can also be used with Samsung Gear VR headsets.
YouTube Stories are the video content platform’s take on the popular ephemeral content popularized by Snapchat, Instagram, and Facebook.
YouTube Premiere allows content creators to upload pre-recorded videos as a live moment with a live chat.
Paying for YouTube with YouTube Premium which launched in June 2018, is available in 17 countries, and allows subscribers access to YouTube without the ads. And it allows YouTube users to play videos in the background, even when they’re opening another app.
YouTube Originals, formerly YouTube Red Originals, is a channel that hosts YouTube original content, primarily created by (and built around) YouTube’s existing superstars.
YouTube TV, which was introduced in February 2017, has a total of 40 channels, and subscribers access to TV live streaming from channels such as ABC, CBS, FOX, NBC, ESPN, regional sports networks, and dozens of other popular cable networks, such as USA, Disney Channel, Bravo, and E!. The channels can be watched on TVs, smartphones, tablets, and computers.
Records of sorts
95% of the most watched videos are music videos. In fact, the most-viewed YouTube video is Luis Fonsi’s “Despacito,” with 5.3 billion views and counting.
It took “Despacito” 97 days to reach 1 billion views, but that isn’t the fastest. Adele holds that record with her music video for “Hello”, which only took 87 days to reach 1 billion views.
Even the most disliked YouTube video is a music video. This less-than-flattering record was made possible by Justin Bieber’s music video for “Baby”, which has more than 9.2 million dislikes.
Good or bad, YouTube is today the most dominant force in the marketplace. Its content creators offer the planet’s most lucrative marketing platform.