Mapp, the international provider of insight-led customer engagement, released a comprehensive range of product updates for its digital marketing platform Mapp Cloud.
The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp’s leadership in customer intelligence, marketing analytics, and cross-channel marketing.
The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers.
Michael Diestelberg, VP Product & Marketing at Mapp, comments: “With the latest features, everyday marketing tasks become much easier. The updates will support our 3,000+ customers in a wide variety of areas. I am particularly proud of the seamless activation of granular user data made possible with just a few clicks within the Mapp Cloud. Thanks to AI, we are setting a new standard for regular customer interaction based on reliable insights.”
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