Exponea, the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named multichannel marketing “Cool Vendor” by Gartner. Cool Vendor research is designed to highlight interesting, new, and innovative vendors, products, and services.
The April 2020 report stated “Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences for customers and partners. The vendors in this research offer a data-centric approach to multichannel marketing execution challenges backed by advanced targeting and analytics capabilities.”
“To us, Gartner’s recognition validates our ethos as a Customer Data and Experience Platform,” said Peter Irikovsky, CEO and Co-Founder of Exponea. “We think it solidifies the fact that we’re creating our own category by layering the actionability of campaign tools with the intelligence of a CDP, and that we’re doing it successfully. Our customers already know that the CDXP is a must for success in retail and e-commerce, and we believe the Cool Vendor recognition is exciting momentum that further validates this trend. We look forward to more top tier brands joining our trajectory.”