EX.CO – The Experience Company, a leading global content technology, today announced the completion of its acquisition of Cedato, a video technology company with unique capabilities in profitability optimization. Following the acquisition, EX.CO will offer its publisher, brand and business partners the most advanced AI-based advertising and content solutions on the market, including CTV and advance bid mechanisms, through the company’s easy-to-use platform. company. Additionally, this step positions EX.CO as a resource for publishers seeking to meet Google’s new Web Vitals standards for page performance.
EX.CO is stepping up the technology that can intelligently sync content to ads for its publisher audience, giving them the best return and a highly engaging and seamless experience for readers. With this measure, EX.CO partners will benefit from the following:
- Projected revenue growth for publishers with optimized contextual matches
- 40% faster load times and site speed , improving page performance and user experience
- Predictive content solutions that use AI to achieve ideal matches between content, ads, location and user
- New options for mobile, CTV and early bidding through an advanced white-label ad server
- Better reporting, control, and transparency accessed from an easy-to-use dashboard
Also Read: The Essential ABM Strategies for B2B Enterprises in this Pandemic Era
“This acquisition comes after a great year of evolution and growth for EX.CO, in which we both launched and expanded our business offering and increased our partnerships with some of the largest and most innovative media companies in the world.” stated Tom Pachys, CEO and founder of EX.CO. “I am very excited about Cedato’s technology and its ability to generate revenue across platforms while maintaining an excellent user experience. It perfectly complements what we have been building and will be a huge benefit to both our partners and the customer base. of Cedato “.
“We are excited to join forces with the EX.CO team,” said Ron Dick , CEO and Founder of Cedato. “Since the company’s inception, Cedato has been painstakingly focused on creating the most advanced video tools with a simple, customer-centric approach. EX.CO has a similar vision, powerful technology, and a broad and loyal customer base. Working together allows us to deliver cutting-edge technology for our partners around the world, and continue to lead the way with product innovation that supports the core needs of the market. ”
Founded in 2015, Cedato quickly established itself as a leading programmatic video platform, offering publishers and advertisers a broad offering of SaaS-based video technology. Additionally, the company powers one of the fastest growing private video markets with billions of video views each month.
For more such updates follow us on Google News TalkCMO News.
