blulava, the innovation hub and digital agency within Evolution Health Group, has expanded its technology offerings, digital services, and leadership team to service the growing demand of its pharmaceutical clients. As part of the expansion of services, blulava has tapped industry veterans Carl Napolitano as VP, Creative Director and Beth Mickelberg as Group Account Director.
“blulava is leveraging its heritage in medical communications and infusing advanced analytics and creative strategies to provide clients with incredibly sophisticated solutions for healthcare brands,” says Managing Partner Carolyn Vogelesang Harts. “This vision, combined with visionary leaders like Mr. Napolitano and Ms. Mickelberg, positions blulava to compete with the largest of the networked agencies.”
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blulava has expanded its 360|Connex® platform with the inclusion of 360|Dialogue®, a proprietary and integrated social analytics solution to measure HCP engagement and message penetration. In addition, blulava has launched 360|Collaboration®, which provides a compliant platform for KOLs to solicit input, collaborate, and provide messaging feedback on clinical presentations in real time. These 2 platforms add greater breadth to the already industry, leading speaker bureau and KOL management solutions within the 360|Connex® platform.
Jeffrey Freedman, blulava‘s Executive Vice President, rounds out blulava‘s unique vision by saying, “blulava is a creative force armed with data-science, cutting-edge technology, and laser-focused vision. We’re here to build lasting human connections that transform each customer’s journey, and to create meaningful impact for your business.”
blulava was founded in 2019 and is headquartered in Pearl River, NY. More information about blulava offerings and services can be found at www.blulava.com
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