Eurotech formalizes the implementation of a rebranding process which will begin with the adoption of a new rendering, a new logo and new colors company, in accordance with the company’s strategy.
The new rendering “Unleashing the Power of the Edge” reflects the company’s new positioning as a leader in IoT devices. It also refers to next-generation smart applications and products powered by artificial intelligence (AI) and Eurotech’s role in accelerating the innovation processes of its customers and partners through AI at the edge.
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The purple chosen for the new logo is trendy, and also recalls the very first color used for the Eurotech logo: a tribute to the history of the company, but at the same time a strong affirmation of its values and its vision towards the future.
The font is modern, bold and simple. Rounded letters like the initial ‘e’ recall the shape of the Eurotech symbol, another element that connects the company’s brand history with its future.
“This year marks the 30th anniversary of Eurotech: throughout its history, the company has always been a leading player in innovation and digital transformation, as a supplier of integrated modules and by evolving strongly towards the leading edge AI solutions in critical applications, commented Paul Chawla, CEO of Eurotech. The new logo is meant to propel the company into the future, while remaining consistent with its roots.”
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