Eruptr Holdings, Inc. (“Eruptr” or the “Company”), a leading provider of ROI-focused digital marketing patient engagement and customer acquisition solutions for hospitals and healthcare systems, is pleased to announce that it has completed the acquisition of the health risk assessment (“HRA”) business line of Medicom Health, LLC (“Medicom Health”), further expanding Eruptr’s suite of digital marketing offerings.
Headquartered in Minneapolis, MN, Medicom Health’s HRA business provides health risk assessment and patient engagement solutions to aid consumer awareness of disease risk and assist patients in finding appropriate and necessary health care provider expertise. Medicom Health offers a full suite of assessments that are customizable and seamlessly integrate into care provider’s technology and marketing efforts. Medicom Health is the market leader in online HRAs and has been implemented by hundreds of influential hospital systems across the U.S.
In March 2020, Eruptr acquired HealthAware, another market leader in the health risk assessment space. Medicom Health and HealthAware are highly complementary and the two solutions under Eruptr will allow the Company to offer hospital and health care systems a best-in-class suite of digital marketing solutions at scale.
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Eruptr’s CEO and Co-Founder, Kevin Minnelli, remarked, “This acquisition represents another exciting milestone for Eruptr. We are not only gaining a highly experienced team of technology and healthcare professionals to join the Eruptr family, but also a best-in-class technology solution that is highly synergistic and augments our suite of offerings.”
J.K. Lloyd, President and Co-Founder of Eruptr, added, “This is another step forward in our belief that healthcare organizations are looking for smarter and more effective ways to identify, engage and convert patients. Medicom Health will allow us to help our clients better leverage technology to address their marketing objectives.”
Tony Huth, CEO and Co-Founder of Medicom Health, commented, “Eruptr is a world-class organization that we have worked with for many years. We couldn’t be more excited to join forces and deliver clients an expanded set of best of breed solutions.”
In October 2018, Eruptr announced a strategic investment from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global alternative investment firm with more than $45 billion of equity capital under management.
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