EpiserverTM today announced it has rebranded to OptimizelyTM following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and Experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company’s mission: to empower people to unlock digital potential – unleashing them to create and optimise excellent experiences that result in outsized outcomes.

“Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely. “Ultimately, our customers want to innovate and use data to confidentially create and optimise every customer experience based on actual outcomes. The Optimizely brand very much galvanises this vision and uniquely positions us to define the future of DXP market.”

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Supporting this vision through best-in-class technology, Optimizely today is launching Optimisation-as-a-Service. This new offering combines targeting, testing and recommendations — bringing together the leading solutions from Optimizely Web and Episerver Content Recommendations. Partners like Perficient, Rightpoint and Kin + Carta across the globe are expanding their practices to offer optimisation. Over the course of 2021 Optimizely will launch content-as-as-service, the first fully headless DXP and revolutionary authoring and editing capabilities.

Bringing together robust capabilities for data, content, commerce and optimisation, Optimizely empowers brands to unlock behavior-based decision-making, confident creation and outsized outcomes. Optimizely now offers an even stronger combination of user and site level data, tied with omni-channel experimentation insights — giving marketers, merchandisers and developers the advanced analytics they need to understand what is happening in each experience as well as how to continually optimise it.

“We’re pleased to see Episerver make the shift to become known as Optimizely; elevating an already well-known brand with a benefit to create, connect and optimise the customer experience across a growing number of digital channels. This move represents a differentiator for the company in the digital experience market,” said Marci Maddox, Research Director, Digital Experience Strategies, IDC. “The value optimisation brings to the digital experience is often underestimated, and the new Optimizely brand gives the company an opportunity to marry creative personalisation with data-driven optimisation techniques. The digital experience services market is evolving quickly, and there is significant opportunity for Optimizely to be a leader in the space with its data-driven approach to optimising every experience along the customer journey.”

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In 2020, Episerver and Optimizely recorded record double-digit revenue growth, supporting go-lives for more than 250 customers. The company also landed major customer wins including Microsoft, Atlassian, KLM and the Wall Street Journal. The fourth quarter marked accelerated growth for the companies DXP offering in particular, with Optimizely B2B Commerce Cloud and Content Cloud seeing more than 20% growth. Episerver and Optimizely plan to hire 40+ new employees per month through the first half of 2021 to fuel the companies continued rapid growth.