Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the Authorized Sales Partner of Meta, the company that owns the Facebook, Instagram and WhatsApp platforms, in Honduras and El Salvador. Through its business unit, Entravision Cisneros Interactive, Entravision will provide support, consulting, training and billing in local currency to help businesses achieve their advertising goals.
“We are very pleased to expand our alliance with Meta into Honduras and El Salvador, further strengthening our partnership and foothold in Latin America,” said Byron Cabrera, Country Manager of Honduras and El Salvador for Entravision Cisneros Interactive. “This expansion within Latin America will enable us to continue our mission of providing companies with strategic support, creative expertise and content development that facilitates the use of new tools which take full advantage of all that the Meta suite has to offer and are geared toward boosting their business in the region.”
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Entravision Cisneros Interactive, as an Authorized Sales Partner, will focus on helping local businesses grow sales while at the same time deploy their advertising investments more efficiently. The new offices in Honduras and El Salvador join the 16 existing markets in Latin America in which the company already has a successful presence.
Commenting on this track record of success, Victor Kong, CEO of Entravision Cisneros Interactive, noted, “Our expansion throughout Latin America is a direct result of the progress we have delivered in the region over the past five years. In 2021, we trained more than 5,000 people, including advertisers and agencies, to leverage the Meta platform. This educational investment has allowed us to help advertisers increase their sales, minimize their customer service expenses and reduce their cancellation rates, along with many other core business objectives. It is this experience that provides us with the utmost confidence that we will achieve a similar impact on companies in Honduras and El Salvador by extending the top-notch experience we provide to our other clients in Latin America.”
“Meta is dedicated to expanding our stronghold in Latin America, and the expansion of our alliance with Entravision Cisneros Interactive in Honduras and El Salvador is a key sign of our commitment to the region,” said Christian Pretelt, Regional Reseller Leader for Meta in Latin America. “We are very excited to extend the reach of this successful program, helping advertisers and agencies create more meaningful connections with their consumers. As part of our collaboration, we will also implement digital marketing education programs to drive growth in Central America, instilling processes that will position companies to drive their short- and long-term business goals.”
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