Enterprise executives and automation thought leaders will gather July 15-16 in New York for the ISG Automation Summit, hosted by Information Services Group, a leading global technology research and advisory firm.

Also read: Gameffective for Contact Centers Now Available

Exploring the changes brought about by artificial intelligence, cognitive technologies and robotic process automation (RPA), the two-day event at the Westin New York Times Square will offer strategic guidance and practical advice for identifying top automation priorities, implementing and scaling automation technologies, and responding to the challenges of driving digital transformation.

Also read: Creating Marketing Strategies that Meet Data Privacy Laws

The agenda includes hands-on technology demonstrations in the ISG Innovation Labs, business pitches from entrepreneurs competing in the ISG Startup Challenge, a networking lunch organized by area of interest, and expert-led panel discussions, including a “Beat the Bot” session encouraging audience members to pose their most difficult robotic and intelligent automation questions.

“RPA, cognitive and blockchain technologies are creating competitive advantage by improving processes in such areas as customer service, back-office operations, and warehouse management,” said Mark Davison, partner, and global lead, ISG Automation. “The ISG Automation Summit will give participants a clear understanding of the automation opportunity in their IT or business services environment, as well as how to define their priorities, build the business case and begin the process.”

Also read: 4 Ways For SMBs to Have Better Cyber Security

Master Sergeant (Retired) Leroy Petry will deliver the featured presentation, “How Robotics Changed My Life,” on Tuesday, July 16. A U.S. Army veteran who deployed eight times in support of the global war on terror, Petry is a recipient of the Medal of Honor, Legion of Merit, Bronze Star, Purple Heart and other military honors, and was inducted into the Distinguished Members of the 75th Ranger Regiment and the Ranger Hall of Fame in 2017. Petry will detail his path to the Medal of Honor, the personal impact of robotics on his life, and his predictions for what’s next for robotic technology.

Also read: New York Social Media Agency, fishbat, Explains Why Conducting Market Research for Start-Ups Is Essential