ENGINE Insights, the research and analytics division of ENGINE, announced today that Cathy Cottle has been appointed VP, Client Development. In this new role, Cottle is charged with leading client development with a focus on delivering relevant, innovative solutions to address the needs of today’s brands striving for growth in one of the most challenging environments in decades.
“We are excited to welcome Cathy to the team, she is a proven industry leader with expertise in client and business development, consumer research, and retail and brand insights. I know that Cathy’s diverse background and industry knowledge will be an asset to both our clients and future clients,” said David Albert, General Manager, ENGINE Insights.
Cottle joins ENGINE Insights from The NPD Group where she held the position of Executive Director, Client Development. In this role, she partnered with brands and retailers in the Fashion sector to inform strategy and uncover opportunities for growth and expansion including product innovation opportunities. She also provided her expertise related to consumer perspective and data insights – and developed the DTC channel strategy delivering recommendations for brands.
Prior to the NPD Group, Cottle was Group Director of Insights & Intelligence at Numerator (formerly InfoScout Inc). In this position, she led the Brand Insights practice (a team of 24) and introduced best practice processes, new products and new tools/resources that drove business. She partnered with colleagues, company leaders and clients to uncover brand opportunities.
Before joining Numerator, she worked on the agency side, serving as Vice President, Group Director of Insights & Intelligence at Havas Media Group. At Havas, she partnered with agency leaders, clients, and account teams to provide relevant insights that informed client communication strategy for brands in North America. She also led innovation initiatives for insights platforms to streamline delivery of the brand’s overall “story.”
“I’m thrilled to be joining ENGINE Insights at this time, now more than ever clients are looking for new solutions, insights and innovations to drive their businesses forward. I am also excited to be joining a great group of talented research professionals and working with clients that span industries including retail, healthcare, financial services and transportation,” said Cathy Cottle, VP, Client Development, ENGINE Insights.