Endo International plc announced that Endo Aesthetics launched a “Redefining Scientific Artistry” campaign at the Annual Meeting of the American Society for Dermatologic Surgery The campaign launched with a mobile-first website intended to serve as an educational platform for consumers and physicians who want to learn more about the Company and its commitment to advancing cellulite science.
The Endo Aesthetics team spent two years conducting extensive market research and holding advisory board meetings with aesthetic physicians, prospective consumers, media and influencers. The team leveraged insights from the research, coupled with the Company’s long-standing reputation for pharmaceutical excellence, to craft this public-facing campaign.
“This campaign marries a passion for artistry and dedication to data-driven scientific results, reflecting the values of our aesthetic physician partners,” said Robert Catlin, Vice President of Aesthetic Sales and Marketing at Endo. “The campaign focuses on Endo Aesthetics’ science-driven approach to viable treatment options for cellulite and will continue to lay the groundwork to credential Endo Aesthetics as a leader in the aesthetic market.”