Cart.com, an end-to-end e-commerce-as-a-service (ECaaS) provider, today announced Linda Xu has been appointed as Chief Growth Officer. She will focus on setting and prioritizing growth goals, both organically and through M&A, and executing strategic initiatives.
Xu brings nearly a decade of experience in finance, strategy and operations. She joins Cart.com from Sitari Ventures, where she served as the Head of Growth for the food and beverage / CPG-focused investment, incubation and operation firm. In her work, she oversaw operations and investments across multiple brands and helped those brands react and stay agile in the everchanging environment of the coronavirus pandemic. Xu’s M&A, strategy and private equity investment career also spans roles at The Riverside Company, Uber and Lazard.
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“We are thrilled to have Linda join our Cart.com team as we continue to build out offerings that will meet the digital, marketing and logistics needs of brands today,” said Cart.com CEO Omair Tariq. “Linda’s experience across different spheres of business, her balanced perspective and passion for supporting brands will be critical to help us on our multichannel mission.”
With Cart.com’s newest acquisitions, AmeriCommerce and a leading shipping and logistics company, Xu will spearhead all integration plans and activities for a seamless e-commerce experience. She also will support the company’s M&A and fundraising efforts, as it continues to identify valuable ecosystem assets.
“The vision of Cart.com to be thought partners with brands and help them not just survive but thrive in this increasingly omnichannel world captivated me,” said Linda Xu. “I’ve always loved working with entrepreneurs because of the passion they instill in their brands, and I look forward to partnering with them to face the new e-commerce challenges of the post-COVID world head on.”
Xu holds a bachelor’s degree from UC Berkeley Haas and an MBA from The Wharton School at the University of Pennsylvania.
