Tyson Foods, The Coca-Cola Company, and Francis Ford Coppola Winery are among the first brands to sign on to a new promotional program from digital meal planning service eMeals that is designed to help food and beverage companies increase penetration in the online grocery channel. Tests have shown that eMeals’ BrandBuilder™ program can significantly grow online brand sales through a unique combination of recipe discovery on the service’s 15 weekly meal plans, shoppable recipe content with brand placement on eMeals shopping lists and associated promotional opportunities.
Tyson Foods is using the BrandBuilder program to drive online visibility and sales of its Tyson Chicken, Hillshire Farm and Ball Park Franks brands. Coca-Cola is highlighting categories of its beverages within the new eMeals Beverage Add-to-Cart functionality and Francis Ford Coppola Winery is leveraging the platform to boost brand recognition and online purchases through recommended wine pairings for select meals.
When an eMeals subscriber selects a recipe in any of the Tyson product categories or with a suggested Coca-Cola or Coppola beverage pairing, the branded recommendations are automatically placed on the weekly eMeals shopping list for easy one-tap online grocery fulfillment by Walmart, Kroger, Amazon, Instacart or Shipt or for use for in-store shopping. The same benefits are available to other brands.