Today, Klaviyo, the leading marketing automation platform for marketing and growing businesses online, announced it has added four new senior executive team members to guide and support the next phase of company growth: Ben Cook as Chief Financial Officer (CFO); Jenny Dearborn as Chief People Officer (CPO); Landon Edmond as General Counsel; Chief Legal Officer (CLO); and Kady Srinivasan as Head of Global Marketing. The hires follow the company’s $200 million Series C funding round, closed in late 2020, which propelled the 8-year-old startup to unicorn status. Klaviyo is known for changing the way marketers and entrepreneurs operate, by providing direct access to their data and customers in a single source, allowing personalized messaging that produces strong results without relying on platforms like Facebook or Amazon. Today over 60,000 paying customers are on the Klaviyo platform.

“We are excited to welcome such incredible talent to our team,” said Andrew Bialecki, co-founder and CEO of Klaviyo. “Ben, Jenny, Kady and Landon’s direct experience scaling fast-growing technology companies will take Klaviyo to the next level. Marketing automation has never been more important, with so many businesses focusing on online growth during the pandemic. This team is equipped to share our story on the global stage, while ensuring our business is as healthy as ever.”

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Senior Hires

Ben Cook was hired as CFO from Qualtrics, where he spent nearly a decade in leadership finance and operations positions, most recently as Chief Operating Officer for The Americas. He received both his bachelor’s and master’s degrees in Accounting from Brigham Young University.

Jenny Dearborn joins Klaviyo as CPO from SAP, where she was Chief Talent Officer, EVP of Human Resources. Dearborn came to SAP through its acquisition of SuccessFactors where she was an executive in the Sales function. She has more than two decades of experience in tech companies like HP and Sun Microsystems. She holds a bachelor’s degree from the University of California, Berkeley, a master’s degree from Stanford University, an MBA from San Jose State University and is currently completing her Ph.D in Global Leadership and Change at Pepperdine University Graduate School of Education and Psychology. She’s a published author of two books on data-driven performance.

Landon Edmond joins in the role of CLO and General Counsel, also from SAP, where he was SVP and General Counsel at SAP Cloud with a global team of 300+ legal professionals in over 40 countries. Edmond was General Counsel, Chief Legal Officer at Ariba when it was acquired by SAP. Edmond started his career as an attorney for the law firm of Morrison & Foerster LLP. He received his undergraduate degree from the University of South Florida and his law degree from Santa Clara University School of Law. Edmond also recently joined a distinguished group of jurists and legal industry leaders on the Law School Advisory Board at Santa Clara University School of Law.

Kady Srinivasan joins as Head of Global Marketing. She joins the company from Owlet Baby Care, where she was Chief Marketing Officer. Prior to that, she has held senior marketing roles at Dropbox, Electronic Arts and Betable. Srinivasan started her career as a software engineer at Intel. She is a mentor for Girls Who Code and an advisor for Relay Ventures. She earned a bachelor’s degree in Computer Science and Engineering from R.V. College of Engineering (Bangalore) and an MBA in Marketing from the University of North Carolina, Chapel Hill.

“These key hires come at the perfect time for Klaviyo. We are growing rapidly, as more companies realize the value in building direct, high-fidelity relationships with their customers, rather than outsourcing to Facebook or Amazon,” notes investor Ping Li of Accel and Klaviyo board member, “This team is uniquely positioned to usher Klaviyo into our next phase of growth as we overtake marketing incumbents through our innovative customer data platform and set our sights on replacing reliance on platforms that take your data rather than help you own it effectively”

Klaviyo serves more than 60,000 customers ranging from small businesses to Fortune 500 companies, in more than 125 countries. Headquartered in Boston, the company employs more than 600. It has raised $358.5 million in funding to date, from lead investors Summit Partners and Accel. Klaviyo continues its rapid growth through R&D, hiring, increased sales, customer support and international expansion.