Dover Fueling Solutions (“DFS”), a part of Dover (NYSE: DOV) and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced a collaboration with Shep Digital Solutions.
Shep Digital Solutions is an industry-leading merchandising platform that helps convert fuel-only consumers into multi-product purchasers. Its data analytics-driven platform combines local, relevant “infotainment” with targeted, retailer-branded marketing messages to create transactions throughout a customer journey.
Currently, convenience retailers face ongoing challenges with driving in-store traffic and gaining repeat business. DX Promote is a core solution in the DFS DX connected solutions platform and the latest generation of our iX Media and Media by DFS offerings, which give stations greater control over their customers’ in-dispenser media experience.
By using DX Promote’s open infrastructure and integrating it with a subscription to Shep Digital Solutions merchandising platform, fuel retailers can increase in-store traffic by using their sales data and predictive analytics to amplify promotional messaging. The automated scheduling and content distribution process makes it easy to manage content and tailor it to the needs of consumers.
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“Our recent collaboration with Shep Digital Solutions provides customers who are interested in managing their own media with more options to maximize their promotional and media content initiatives, further engage their customers and drive additional sales in their stores,” said Kendra Keller, Vice President and General Manager of North America at Dover Fueling Solutions.
“As part of our company’s core mission to propel the evolution of the consumer experience, we listened to our customers’ needs and challenges and responded to their desire for more fully customizable content based on locale. We are confident that Shep Digital Solutions will help our customers more fully harness the capabilities of their DX Promote subscriptions.”
“We’re excited about the opportunity to partner with DFS through their DFS DX connected solutions platform,” said Brian Nelson, President and Chief Operating Officer at Shep Digital Solutions. “These new solutions allow convenience retailers the opportunity to take back control of their forecourt and focus on converting fuel-only customers to in-store, multi-product purchasers, leading to increased profits.”
DX Promote initially launched in July 2020 with the DFS Anthem UX user experience platform. Today’s collaboration offers a full-service capability for customers to fully customize their content, enhancing their customer’s overall experience at the dispenser.
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