Domainify Group, a leader in domain affiliates, acquired by Game Lounge

Domainify Group

FE International, Inc., the global market leader in mid-market technology mergers and acquisitions (M&A), announces the acquisition of Domainify Group by Game Lounge.

The acquisition includes three key assets from the Amai Group: and

For over a decade, the Domainify Group has led the business name generation and domain marketplace niche. Now, its acquisition serves as a start to Game Lounge’s newly established division focused on the B2B market.

“Domainify has demonstrated incredible growth over the last ten years, having become one of the largest domain affiliates in the world,” said Thomas Smale, CEO of FE International, which served as the sole sell-side M&A advisor on the acquisition. “We were honored to work with the Domainify team to ensure a smooth acquisition by Game Lounge, which has the expertise and passion to further that growth and success.”

Mark Cambridge, owner of Amai, praised FE’s services.

“For anyone looking to buy or sell a business, FE International should be at the top of your list. They made the process of selling the business stress free. Their communication and commitment to completing the deal was flawless, and they worked tirelessly to get the best outcome for both the buyer and myself,” Cambridge said.

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Kristoffer Lindstrom, CSO of Game Lounge, echoed those sentiments.

“The Domainify asset acquisition has been one of the smoothest transactions we have conducted, primarily thanks to FE’s diligent work and the seller’s cooperation. Our trust in FE helped speed up the diligence process, as we knew the information given was vetted and verified,” Lindstrom said. “Now, as the deal has closed, the real work starts! With the help and resources of our Group, we look forward to taking the acquired sites to even greater heights.”