Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company, including ZipQuote and the Comanche click platform. The newly created DMS InsuranceTM brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation’s largest insurers and their respective agent pools.

Insurance is a leading advertising vertical in the U.S., representing almost $8 billion in ad revenue in 2018. DMS Insurance launches into the market as a key player within the digital insurance advertising marketplace thanks to its comprehensive suite of products that connect high-intent consumers with our nation’s largest auto, home, health, and life insurance providers.

“Consumers are looking for optionality when it comes to insurance coverage, and insurers are competing with increasingly targeted campaigns and effective offers to match consumers with their policies,” noted Joe Marinucci, CEO of Digital Media Solutions. “As insurance companies shift more of their advertising budgets to digital media to achieve greater accountability for their marketing spends, consolidation within the digital insurance marketplace is quickening. Prudential acquired Assurance, Lending Tree purchased QuoteWizard and now DMS has acquired and ZipQuote to capitalize on the projected growth of the digital insurance market and to serve the needs of both consumers and insurance providers.”