The digital marketing company MyCity Social has announced its plan to franchise across the United States. Established in 2015, the company’s digital marketing platform that is managed by a team of experts has helped small businesses achieve big dreams with small budgets. MyCity Social is excited to spread knowledge and innovative techniques across the country to aid more businesses with digital marketing initiatives.
Franchising is a method of distributing a company’s goods or services to people outside of the original area. There are two parts of the franchise model. The first is the franchisor, in this case, the digital marketing company. MyCity Social has established a system that it is going to teach the franchisee. This person pays an initial fee for the right to conduct business under the MyCity Social name while using established strategies and techniques.
MyCity Social is set up to allow franchising partners a number of benefits including:
- Speed of Growth: Utilizing an established model of success gives the franchisee the power to grow at a rapid pace since the techniques that are being used have already been tested and proven to be effective.
- Reduced Risk: Since the franchisee is coming into a business that is already thriving, there is a reduced risk of failure. Being backed by an established name in the digital marketing industry creates a safety net when launching a new branch.
- Motivated Company: Franchisors decide to franchise a company because there is an eagerness to grow and expand. When there is a company that is motivated to that extent, there is nothing that will stop it from succeeding.
- An Established Brand: A brand is a business’ greatest asset. That is why franchising with a significant company in an industry is an opportunity that shouldn’t be passed up. Creating brand recognition is one of the most difficult tasks that face a new company in today’s market. That is why franchising with a company that already has put in the leg work to create brand loyalty is an excellent way to start a business.
- Continued Improvement: Due to the fact that a franchise is part of a larger organization, there are constant improvements being made. When there is a large group of experts striving to make changes and improve methods and techniques, there is constantly new information being uncovered and shared with the entire company. This means that there is access to new discoveries and strategies from every office of the franchise.
- A Support System: A franchisor will provide a system, tools, and endless support so that franchisees have the ability to grow and measure up to the brand standards set up and established by MyCity as well as continue the reputation that has been created.