Matt DiFebo announced his latest sports and entertainment industry venture called FanSummit, LLC. The new sports and entertainment marketing company will serve the industry focused on Innovation, Revenue Generation and Fan Engagement.

B2B Sales and Marketing Divide – Needs to be Fixed to Meet Revenue Targets

DiFebo, a visionary, pioneered and started a nationwide movement in collegiate athletics over a decade ago when he formed the DiFebo Company, LLC to assist college athletic departments in how to maximize ticket sales revenue. He then went on to found and create the largest, most successful, outsourcing ticket sales company in the industry, IMG Learfield Ticket Solutions (now Learfield IMG College Ticket Solutions). The company partnered with over forty collegiate athletic departments and generated over $300 million ticket sales in his five-year tenure.

“We revolutionized the industry once already and we are poised and ready to transform the industry again. We have an ambitious and bold vision to bring innovation and comprehensive ROI solutions to the industry,” said FanSummit founder, Matt DiFebo.

FanSummit was created to help organizations from the most fundamental business operations to the most complex issues in keeping up with the fast-changing world, needs and demands of the modern sports fan. The new company will bring ticket sales, multimedia sales, and marketing expertise, data technology, innovation, sales management support and highly customized ROI strategies to sports organizations designed to integrate internal functions and cohesion to create maximum revenue opportunities and increased fan engagement.

“Technology is moving so fast, compounded in many cases by a lack of financial resources and other inherent challenges, it is hard, nearly impossible, for organizations to keep up with the speed of business. Innovation is key and the name of the game is revenue generation. If organizations don’t innovate, they lose competitive advantage and their fanbase and revenues diminish. Our fan-centric focus combined with our customized strategies drive operational efficiencies, revenue and fan engagement,” says DiFebo. “The challenges are compounded even further with the current state of the world and the sudden halting of industry events and operations due to the profound impact of the COVID-19 pandemic. There is a new reality and we will be at the forefront to help our industry friends.”

Gamification of B2B Marketing Strategies

FanSummit has established a global network of strategic alliances that give the company even greater reach and expertise with like-minded companies and ambitious leaders. These affiliations and collaborations are key to our goal of giving our clients a competitive advantage and will help multiply the positive influence and impact for our partners with strategy and technology implementations.