3Q Digital (3Q), the disruptive growth marketing agency that transforms brands into market leaders, today announced its partnership agreement with Destination XL Group, Inc. (DXL), the leading retailer of men’s big and tall apparel.
When looking for a new digital partner, DXL sought out an agency willing and able to disrupt its existing strategy. They needed to look at their business from a fully holistic perspective in order to grow their market share, expand their digital presence, and gain a comprehensive understanding of their customers’ buying journey. Under the terms of the agreement, which officially began in November 2021, 3Q is responsible for managing all of DXL’s paid digital media.
“When DXL approached us, they made it clear that they weren’t just looking for another agency. They needed a truly strategic partner who could challenge them and bring bold ideas to the table,” said Stephanie Mace, Chief Client Officer at 3Q. “DXL has really embraced a growth marketing mindset, and we’re excited to work together to fully understand their customer’s unique omnichannel experience, expand their digital footprint, and help them achieve holistic growth.”
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3Q worked to quickly realign DXL’s paid digital media strategy ahead of Black Friday, a crucial eCommerce timeframe. Those early efforts, which included increased investments in Facebook and Google Smart Shopping, and better leveraging automation to allow for real-time adjustments, translated into rapid success. 3Q’s strategy in the fourth quarter of 2021 generated strong results, closing out an already record-setting year.
As a result of these early successes, DXL agreed to expand the scope of the contract. They’ll be partnering with 3Q’s Decision Sciences team led by Savitha Namuduri – an industry veteran who recently joined 3Q as Senior Vice President, Decision Sciences & Analytics. 3Q will help DXL to measure the impact of DXL’s digital strategy on in-store revenue at over 250 store locations, and allocate budgets to high impact channels.
“This partnership is an exciting opportunity to leverage 3Q’s deep expertise in digital and growth marketing as we continue our momentum into 2022, and help even more Big and Tall men discover DXL and find clothing that fits great and looks even better,” said Ujjwal Dhoot, DXL’s Chief Marketing Officer. “3Q has already shown that they’re willing to dive into our business and analytics, to really understand and appreciate the unique buying journey and preferences that are important to our customers, and then leverage every piece of data and convert them to insights as we create new avenues for growth.”
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