Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City-based Digital Transformation and Content Agency, has joined the Dawn portfolio.

“Today’s marketers are seeking best-in-class partners to optimize business performance- leveraging digital technologies, including email marketing automation, web/commerce, social.  D6 will collaborate with the talented, independent agencies within the group, with data and analytics driving industry-leading performance,” said Dawn CEO Bob Kantor.

Kantor launched New York City-based Dawn earlier this year in partnership with Crossmedia, an independent media, and analytics agency.

DEFINITION 6 leverages a multitude of technologies and a platform-agnostic perspective to create high performing omnichannel experiences that accelerate growth in an efficient and effective manner. The agency is also an industry leader in email marketing and conversion rate optimization, sending over 2.5 billion emails a year and managing over $1 million in daily ecommerce transactions.

“Broadly speaking, we leverage performance data to develop critical insights that inform our strategies and tactical recommendations, all of which are designed to drive predictable and measured business results for our clients across all verticals and channels. We’re excited to join Dawn and collaborate with such talented and like-minded independent agencies within the portfolio,” said Jason Rockman, President of DEFINITION 6.