Comscore, Inc. a trusted partner for planning, transacting and evaluating media across platforms, announced that it has signed a renewal agreement to provide BuzzFeed with digital audience measurement. This one-year deal provides BuzzFeed with continued and expanded access to Comscore’s Media Ratings solution, including video and YouTube measurement tracking.

“Having granular insights into audience behavior is table stakes today in order for brands to be able to achieve their business outcomes,” said Carol Hinnant, Chief Revenue Officer, Comscore. “We are excited to renew and continue our relationship with BuzzFeed.”

Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore’s innovative lineup of Digital Media Ratings offerings, which includes Media Metrix Multi-Platform, Video Metrix Multi-Platform and Mobile Metrix, allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.

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