commercetools Makes it Easy to Modernize B2B Commerce, Capture Digital B2B Buyers

commercetools, the next-generation commerce software company, is showcasing its B2B digital commerce solutions – virtually – at B2B Next 2020 on September 29-30. Along with Object Edge, the company will be showcasing Launchpad B2B Accelerator to speed time to market for B2B commerce launches and provide exceptional digital commerce experiences for customers. In addition to significantly accelerating the time to market for B2B commerce launches, Launchpad B2B Accelerator is estimated to save companies more than 50% in operational costs associated with e-commerce rollouts.

Registered B2B Next attendees can visit the commercetools virtual booth to experience demos of Launchpad and see examples of B2B companies who have implemented commercetools’ headless commerce platform. Show attendees can also hear commercetools Chief Product Officer Kelly Goetsch speak on a panel about “Getting E-Commerce Off the Ground” on Tuesday, September 29 at 2:30 p.m. CDT.

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“With U.S. B2B e-commerce transactions predicted to reach $1.2 trillion by 2021 according to Forrester Research, and global numbers expected to be five times that number, it’s critical to get the digital commerce experience right for B2B buyers,” said Goetsch. “We’re working with B2B companies globally to help them capture today’s digital buyer and drive positive engagement at each stage of the customer journey.”

Recently recognized by both Gartner, as a “Leader” in the 2020 Gartner Magic Quadrant for Digital Commerce, and Forrester, as a “Strong Performer” in B2B commerce in The Forrester Wave™: B2B Commerce Suites, Q2 2020 report, commercetools has been making waves with its B2B digital commerce platform.

commercetools’ flexible solution allows enterprises to launch commerce initiatives in weeks versus months and get ROI from their digital commerce initiatives up to three times faster. B2B companies benefit from a phased approach the platform enables to start getting modernized commerce experiences right away while simultaneously migrating complex and highly varied product catalogs online and tailoring the experience to different customer groups with different contract terms.

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Founded to solve the issue of traditional commerce platforms being too rigid, complex and challenging to update at the speeds needed today, commercetools delivers the future of commerce for some of the world’s most sophisticated enterprises. The company’s pioneering headless architecture and suite of APIs give enterprises full control over their brands and customer experiences with greater agility and speed.