Comlinkdata, the North American leader in telecom market performance analytics, announced it has acquired Tutela, a mobile crowdsourced customer experience data company. The move brings together complementary data on consumer experience, network performance, and subscriber behavior. By linking these historically separate datasets, the merged company will help the telecom industry understand and execute on opportunities to better meet the needs and wants of consumers.
The mobile services landscape is being disrupted by new 5G networks, operator mergers, the growing number of MVNOs, and the entry of wireline ISPs into an already competitive space. In this environment, data-driven strategic investment is more important than ever for competitive differentiation and market success. With their respective industry-leading market and network quality of experience datasets, the Comlinkdata and Tutela teams will be uniquely capable of helping network operators and equipment manufacturers address these challenges worldwide.
The combined company will continue to offer both Tutela and Comlinkdata services while looking for ways to add value and create new services through the integration of the two datasets. The Tutela founders, leadership team and staff will remain with the company. With even more scale and resources, the Tutela team will accelerate its efforts to grow its dataset, build new services and help clients generate and apply new insights to optimize their businesses.