Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue.

The acquisition will further expand Cognizant’s Salesforce practice and is expected to close in the first quarter of 2020, subject to satisfaction of certain closing conditions. Financial details were not disclosed.

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Indianapolis-based Lev is a Salesforce Platinum Partner specializing in custom cloud solutions that equip marketers to use automation, personal preferences and data to forge stronger customer connections through personalized experiences.  Lev provides strategic consulting, architecture design, technical optimization and application integration services.  Clients include major brands in healthcare, life sciences, entertainment, technology, utilities, financial services, and education, among other industries.

“In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations.  We continue to significantly invest in the cloud as one of our strategic priorities,” said Greg Hyttenrauch, President, Digital Systems and Technology, Cognizant.  “Lev is Cognizant’s third cloud-related acquisition announced in 2020.  It will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, in turn, generate better leads.  Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes.”

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“Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI,” said Michael Burton, Chief Executive Officer, Lev.  “We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients.”