Code2action Inc. has executed a mobile marketing services agreement with HB Brand Partners, a retail brand development platform that is in the business of acquiring and/or licensing foodservice and restaurant brands. HB Brand Partners has license agreements in the frozen pizza category with the most recognized pizza brand in New England and one of the top 10 largest pizza sellers in the U.S.
The agreement enables HB Brands to include a text/SMS opt-in on all pizza boxes that will ultimately build an invaluable database of customers for cross-marketing campaigns to drive additional product purchases and in-store restaurant sales.
Additionally, Code2action Inc., a Delaware Corporation, has announced its intent to merge into a publicly-traded company that trades on the Over-the-Counter market. The Company believes that the completion of a reverse merger will maximize shareholder value and liquidity in 2020.