Today, Clubessential announced the launch of the Private Club Industry’s first Location-Based Marketing Suite. To create exceptional experiences everywhere for private club members, clubs need to reach them at precisely the right place and time with the right message. That requires an integrated mix of technology.
Through the use of geofencing, beacons, mobile applications, and CRM, the GEO Location-based Marketing Suite from Clubessential allows clubs to refine targeting and segmentation to deliver personalized messages with context and timing. This integrated technology platform results in increased member engagement, enhanced user experiences and personalization, and elevated retention strategies. Additionally, clubs gain audience insights through tracking and attribution throughout the process to further improve future communications.
“We are committed to providing our customers with industry-leading mobile-first solutions,” explained Clubessential President Lynn Mangan. “With the launch of our Next-Generation Mobile App and the industry’s only cloud-based Mobile POS solution, a Location-Based Marketing Suite was a natural extension of our technology designed to accelerate exceptional member experiences.”
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With mobile solutions as the foundation, Clubessential’s Location-Based Marketing Suite empowers clubs to:
- Deliver exceptional member experiences
- Strengthen connections with data-driven decisions
- Scale and segment marketing programs
- Use mobile messaging to increase attention
- Enhance member engagement insights
As clubs strive to create exceptional experiences for their members, Clubessential’s Location-Based Marketing Suite allows them to reach people at the right time with the right message. With over 20 years serving private clubs, Clubessential’s strong history and mobile-first approach create a smooth transition for its customers as they deploy these new member-focused experiences. This solution will be on display at the 2022 PGA Show, 2022 CMAA World Conference, and Clubessential’s Annual Digital Summit.
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