Cision announced an expansion of its partnership with TVEyes as of February 1, 2020, making it possible for Cision clients to monitor podcast mentions of their brands, competitors, products, and people. Communications professionals can now track earned media mentions in key podcasts and tie this coverage back to business results with fast, detailed earned media analysis. Podcast monitoring powered by TVEyes is available as part of Cision’s Broadcast Monitoring in the Next Generation Cision Communications Cloud, which launched in the U.S. and Canada last year.
“Cision is constantly evolving to bring our clients best-in-class features, and partnering with TVEyes is an exciting way to expand how PR and communications professionals track the entire scope of their media coverage,” said Brendon O’Donovan, Cision’s Head of Global Product Marketing.
“Podcasts are one of the fastest-growing media platforms today, with 25% of the American population listening to them weekly. The addition of podcasts on February 1 to Cision’s global monitoring of online, social and traditional media, will allow communicators to track their brand with more depth.”
Through the partnership with TVEyes, Cision customers can now pinpoint brand mentions across 25,000+ top ranking podcasts, including shows from the leading podcast publishers such as NPR, iHeartRadio and ESPN. These podcasts have been added to Cision’s industry-leading content network of 7 million+ sources for global online news, blogs, social, print and broadcast.
“We continue to invest significantly in our core broadcast service, and in new product offerings such as our podcast monitoring service. Cision customers will now be able to search and discover new podcast episodes available daily across almost 20 categories and over 15 languages,” added David Ives, CEO of TVEyes. “Podcasts are shifting the media landscape, exploding in popularity and giving rise to new sources of information for consumers. We are excited to make this innovative new service available to Cision’s customers.”