Ceros, an experiential content creation platform, announced that it has been named a Pinterest Creative Partner, giving brands and retailers advertising on Pinterest the ability to roll out highly interactive ad experiences without any coding or development work.
Ceros will work with Pinterest’s advertisers to produce engaging Pin Extensions, which are interactive experiences that Pinners land on after clicking on or swiping upon an ad. This innovative offering allows Pinterest’s advertisers the ability to serve up rich, trackable, and immersive digital experiences that drive engagement, awareness, and conversions.
Among the campaigns launched in the last year, Starz tapped Pinterest and Ceros to promote their “book-to-TV’ programming by creating a ‘virtual living room’ Pin Extension that allowed Pinners to engage with Starz programming via an interactive bookshelf.
Ceros currently offers six experiences for brands and retailers interested in leveraging them for Pin Extensions on Pinterest: interactive lookbooks, hotspot experiences, how-to’s, lead generators, quizzes, and custom builds. Additionally, through Ceros’ analytics backend, brands can gain critical insights into the performance of their content and optimize their experiences in real-time.