Influur, the marketplace platform that connects multiplatform stars, digital celebrities, and influencers with brands, today announced a $5 million seed round. The round, led by global venture capital firm Point72 Ventures, will fuel the growth of the platform in the United States and Latin America. Other high-profile Influur investors include Sofia Vergara, Luis Balaguer, Tommy Mottola, Thalia, Lex Borrero, Magma Partners, H20 Capital, LatinWe, and Loud and Live.
Influur also accounts with high-profile influencer investors like Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, Mario Ruiz, among others.
The Miami-based start-up is founded by four women: Chief Executive Officer and former CNN journalist Alessandra Angelini; Chief Product Officer and data analyst Valeria Angelini; Chief Operating Officer and Emmy-nominated journalist Paula Coleman; and Chief Influencer Officer Fefi Oliveira, a Nickelodeon and Netflix actress, and influencer with more than 9 million followers across her platforms.
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“Influur was born from the communication struggles between influencers and brands, an experience we’ve all had at some point in our careers. Together with my co-founders, we created a streamlined solution built from the influencer perspective. This makes Influur the first platform where influencers feel they belong in a professional space,” said CEO Alessandra Angelini. “For us, an influencer is anyone who creates an impact on other people’s lives. Someone who can reach global masses as well as someone who can influence your friends and family circle.”
“Influur is a wonderful example of the power of young, smart, entrepreneurial Latina women, working together and supporting each other in the tech and influencer marketing industry to build something amazing. I couldn’t be more proud of the opportunities the Influur platform is bringing,” said Sofia Vergara.
“I’m very proud of these four Super Latinas who have created a platform that has already greatly impacted the creator market economy,” said Luis Balaguer.
With a total reach of more than one billion people, Influur simplifies all aspects of the traditional, and often bureaucratic, influencer marketing process in a simple, digital way, featuring prospecting, negotiating, and payment in one place.
Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina are some of the brands already activating campaigns.
“The Influur app is groundbreaking and will be completely disruptive to the way companies and influencers will be able to work and communicate together. Finally, there is a platform we can use to simplify the process of connecting with the right influencer,” said Tommy Mottola. “Influur is the full expression of diversity by having four powerful Latina founders leading the company.”
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