C3 (Creating Culinary Communities), the leading global food-tech platform founded by Sam Nazarian, announces the debut of Radical Rooster’s Chicken, an exclusive virtual restaurant brand launched in partnership with Grubhub.
The unapologetically indulgent fried chicken concept is the first collaborative brand developed by C3 with leading delivery platform Grubhub, a strategy that appeals to the growing influence of Gen-Z diners. Now available in major markets including Chicago, Los Angeles and New York City, Radical Rooster’s Chicken will service over 25 in-demand locations by this fall.
Radical Rooster’s Chicken democratizes comfort food with inventive versions of nostalgic favorites that arrive in colorful custom takeaway packaging. Menu highlights include Just Tenders, the brand’s signature golden fried chicken tenders tossed in choice of seasoning (Cajun, Garlic Parm, Lemon Pepper) or sauce (LA Diablo, Maple Sriracha, Spicy Korean); Radical Tender Dog, which combines two Radical Chicken Tenders tossed in sauce and served in a warm bun with coleslaw and pickles; Mac Daddy Wrap, a mac ‘n cheese-filled wrap with bacon crumbles and scallions; and Waffling On, waffles fries served with parmesan cheese, Jalapeño ranch and parsley. Dessert options include generous slices of Peanut Butter and Red Velvet cake. Now for a limited time, Grubhub users can take advantage of a BOGO for $1 promotion with the purchase of a 5-piece Just Tenders.
Also Read: Three Steps to Successful B2B Loyalty Programs
“The Radical Rooster brand appeals to Instagram gourmands with over-the-top menu items that indulge the palate as much as the eyes,” said Sam Nazarian, CEO and founder of C3. “Our food tech platform caters to Gen-Z with a digital-first design narrative that successfully establishes a memorable brand connection as soon as a delivery is received. The concept’s collaboration with Grubhub serves as a perfect partner to support this growing consumer segment.”
Radical Rooster’s Chicken is currently available exclusively on Grubhub in California (Anaheim, Beverly Hills, Costa Mesa, Glendale, Los Angeles, Oakland and Santa Monica), Chicago and New York City. Future locations include Ann Arbor, Michigan; Atlanta, Georgia; Berkeley, California; Iowa City, Iowa; Minneapolis, Minnesota; Richmond, Virginia; Tempe, Arizona; and Venice, California.
Radical Rooster’s Chicken joins Umami Burger, Krispy Rice, Kumi and Sam’s Crispy Chicken as part of C3‘s rapidly expanding food empire. Forthcoming C3 concepts launching later this year include collaborations with internationally celebrated chefs Masaharu Morimoto, Dani Garcia, Dario Cecchini and Katsuya Uechi, who will transform world-renowned restaurants into proprietary C3 digital restaurant brands with nationwide reach.
For more such updates follow us on Google News TalkCMO News.
