Veteran Ad Sales Executive to Oversee All Digital Ad Sales for Allen’s Free Streaming Platforms ‘Local Now’ and ‘The Grio’
Byron Allen’s Allen Media Group proudly announces the hiring of Raoul Marinescu to the new position of President of Advertising Sales for Digital Media.
In his new position, Marinescu will oversee all digital advertising sales, brand sponsorships, and revenue partnerships for Allen Media Group’s free streaming AVOD services Local Now and The Grio. Local Now and The Grio are super hyper-local streaming services providing local news, weather, sports, traffic, and lifestyle content targeted to each user’s zip code. Local Now has achieved over one billion viewed minutes of content, and both Local Now and The Grio also provide free streaming movies, television shows, concerts, and documentaries. Marinescu will be based at the Allen Media Group headquarters in Los Angeles.
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Marinescu has a total of nineteen years in the cable and broadcast television sales industry and comes to Allen Media Group from his recent position as Vice President of Revenue Partnerships for the Viacom/CBS free streaming television service, Pluto TV. While at Pluto TV, Marinescu oversaw the company’s programmatic and reseller business across more than 20 monetization partners, including key strategic partnerships with Amazon, FreeWheel, and SpotX. Raoul was brought on by Pluto TV as the company’s first sales executive with the focus of growing the direct sales business. Prior to joining Pluto TV in 2017, Marinescu helped grow and run the digital sales business at CBS Television Stations Group, establishing media partnerships with many of the leading advertising agencies in the country. Marinescu previously worked for Ampersand (previously NCC Media), the largest cable representative firm in the country, and Time Warner Cable, now Charter Spectrum. Marinescu started his career in the industry at Adlink Cable Interconnect after graduating from the University of Southern California with a bachelor’s degree in political science.
“Raoul Marinescu is an outstanding addition to our Allen Media Group family,” said Byron Allen, Founder, Chairman, and CEO of Entertainment Studios/Allen Media Group. “Raoul’s extensive digital ad sales experience makes him the perfect choice to expand our free streaming digital platforms, Local Now and The Grio, as we continue to accelerate our rapid growth.”
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“I am beyond thrilled to join Byron Allen and his Allen Media Group at such a critical time in streaming media,” said Raoul Marinescu, Allen Media Group President of Advertising Sales for Digital Media. “With the importance of localization and personalization at the forefront of our industry, I look forward to accelerating revenue growth across Allen’s expanding portfolio of digital network holdings including Local Now, The Grio, and future acquisitions.”
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