Salesforce, the global leader in CRM, today announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.

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Against a backdrop of unprecedented and rapid change in global retail, Build-A-Bear launched an updated eCommerce platform in the fall of 2017 and has since delivered nine consecutive quarters of double-digit growth in its consolidated eCommerce sales. In an effort to further accelerate its growth and enhance how the company engages with customers, Build-A-Bear turned to Salesforce.

With Salesforce’s integrated Customer 360, Build-A-Bear expects to have a single source of truth about their customers across marketing, commerce, sales, and service, including a complete view of every guest’s interaction with its brand. Leveraging data and insights from Salesforce will help Build-A-Bear provide seamless and personalized experiences across all channels—whether guests are engaging with Build-A-Bear through its iconic in-store experience, interacting with the brand on social media, or creating a custom furry friend online.

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