BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance, and Marketing Central self-service advertising.

Success Assurance offers the perfect mix of tools and services to handle the lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

  • Combines BoomTown’s CRM technology with RealContact’s texting capabilities and a new calling service
  • Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds
  • Enables agents to work with transaction-ready leads; leads are engaged and nurtured for up to one year from registration
  • Clients can customize scripts, monitor conversations and jump in at any time.

“In just 90 days, we’ve already seen 170% ROI,” said Joe Garafolo of Waterfront Realty Group. “Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents.”

BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

  • Build advertising campaigns through channels, such as Instagram and Facebook, to highlight active listings, promote open houses and showcase successfully sold properties
  • Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in
  • Prove value to seller clients by showing how many prospects have viewed a listing