Blue Gorilla Digital Launches Partner Portal from ZINFI to Provide Clients with More Transparency and Boost Client Engagement with Its Services


ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that Blue Gorilla Digital has begun making use of its industry-leading technology for automating partner marketing and channel management activities.

Headquartered in Jupiter, Florida, Blue Gorilla develops digital advertising campaigns to help clients—primarily in the automotive, financial and energy sectors—control their mobile and online messaging, increase brand awareness, refine SEO strategy, and drive traffic to their businesses. Blue Gorilla is now using ZINFI partner portal technology to communicate more directly with its clients, provide them with up-to-date information on campaigns, and increase client engagement with their services. Blue Gorilla employees use the portal every day for a variety of purposes, including uploading of sales data, creative materials and “proof-of-performance” documents so clients can track the results of their digital advertising initiatives in real-time, as well as track usage on the part of their own clients.

“Every client relationship is about meeting and exceeding client expectations,” says Ron Scirrotto, the owner and president of Blue Gorilla, “and the ZINFI partner portal is exactly what we requested from day one.” Because of the flexibility of ZINFI technology, Blue Gorilla was able to customize the portal for a unique set of requirements requested by its primary client, a large energy company that wanted to be able to track usage among its own client base.”

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“ZINFI software is built to accommodate a very broad range of customer types and sizes,” said Sugata Sanyal, founder and CEO of ZINFI. “We provide comprehensive, fully integrated channel management technology and services to some of the world’s largest enterprises with vast global partner networks, but we also are able to meet the needs of smaller organizations with very specific, client-driven requirements that help them increase transparency, foster meaningful communication, and get their clients more engaged. Our customizable partner portal is a great point of entry for companies in an early stage of automating partner marketing activities, and we are thrilled to know that Blue Gorilla has begun that journey using the ZINFI solution.”

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