Bloomreach , the world’s #1 Commerce Experience Cloud, today announced it has joined the MACH Alliance , the group of independent tech companies committed to open, best-of -wide technology ecosystems. Inclusion in the MACH Alliance ensures that Bloomreach now meets the MACH standard for modern technology: Microservices based, API-first, Cloud-native SaaS and Headless.
“Being part of the MACH Alliance is an important milestone for Bloomreach,” said Tjeerd Brenninkmeijer , EMEA EVP, Bloomreach. “As a multi-product company serving hundreds of companies around the world, we have made it a priority never to sacrifice flexibility for scale. Our inclusion in MACH validates our efforts as we have demonstrated our ability to that work at scale for global brands while remaining modern and composable to MACH standards.We look forward to working with the members of the MACH Alliance as we all drive the composable movement forward and help companies move from move their current infrastructure to the agile digital future that awaits them.”
With solutions specifically designed to enable the growth of e-commerce, Bloomreach has been valued by customers for the control and revenue optimization it provides to non-technical business users. Its products – Engagement, Discovery and Content – enable users to personalize the entire customer journey with a business-centric UI that provides access to relevant, real-time customer and product data. As a MACH certified company, Bloomreach ensures that its solutions also meet the needs of developers, by providing them with the MACH agility that allows them to build a modern composable commerce environment that is both easy to integrate from a technical standpoint and maximum provides value from a business standpoint.
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“Both the technical and business teams at Ted Baker have had great experiences integrating and using Bloomreach, which speaks volumes about how Bloomreach has bridged the gap between the two parties involved in creating the modern tech stack” , said Leon Shepherd , CIO, Ted Baker and MACH Alliance Ambassador. “I look forward to seeing how Bloomreach as part of the MACH Alliance will drive further innovation in the composable commerce space.”
“We are delighted to welcome Bloomreach to the MACH Alliance,” said Casper Rasmussen , president of MACH Alliance. “We see Bloomreach’s MACH Alliance certification as indicative of a market shifting towards composite, best-of-breed technology. Bloomreach itself has made a unique and significant shift towards a full focus on MACH, serving as a strong case study from a company that understands where business is going and has changed course to swim with the tide.”
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