Bloomreach announced it has launched a B2B Search & Merchandising Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. The connector allows users of Commerce Cloud to integrate Bloomreach’s site search and AI-powered merchandising tools in their B2B commerce environment, providing their users with even more relevant search results and allowing their merchandisers to focus on strategic tasks while smart algorithms take over the grunt work.

“We’re thrilled that our world-leading B2B technology is now available on Salesforce AppExchange,” said Bloomreach CEO and co-founder Raj De Datta. “With Bloomreach Search & Merchandising, B2B manufacturers and distributors can see boosted site conversions, satisfied customers and increased revenues.”

Bloomreach CTO Arjé Cahn commented: “Powered by Einstein, the Salesforce artificial intelligence layer, Salesforce Commerce Cloud delivers unique AI insights into data objects including customer profiles, transactional data and more. When combined with Bloomreach AI we are able to offer highly personalized and optimized product search & category experiences as well as product & content recommendations. This results in more engaging B2B experiences with higher conversions and improved business KPIs.”

“The Bloomreach Search & Merchandising Connector is a welcome addition to AppExchange, as they power digital transformation for customers by delivering relevant search results and advanced merchandising capabilities,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”