Billups , the largest privately held out-of-home (OOH) technology and managed services company, today announced key new hires to strengthen its expansion in Europe. The company is experiencing unprecedented growth both in the US and also in EMEA, with two new ad tech acquisitions earlier this year, new client acquisitions and patent approvals in the location intelligence space .
“2021 was Billups’ best year since Heather [Billups] and I co-founded the company nearly 20 years ago,” said Benjamin Billups , Co-Founder of Billups. “Currently, we are moving at a fast pace where acquisitions and expansion are important for growth, but it is truly the talent we bring that will transform the OOH industry of tomorrow.”
Following Billups’ European launch last fall, led by Andrew Brunton , EMEA General Manager, the company partnered with some of the world’s most influential brands to promote OOH as a pillar of its marketing mix. As advertisers and agencies continue to invest in OOH, digital OOH (DOOH), and programmatic DOOH (pDOOH), Billups EMEA is making key appointments including :
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- Amanda Bingham , Account Manager EMEA – As a boomerang staffer, Amanda rejoins Billups in Amsterdam to oversee strategic planning, location and data reporting across the region.
- Andrés Carballo Pacheco, Account Director for EMEA – With extensive experience in technology and digital, Andrés oversees strategic planning, investments and operations in the Iberian Peninsula and Southern Europe.
- Finty Barton, Account Director EMEA – Finty, offering a strong global experience in creative and technology-driven outdoor advertising, joins the London team to expand strategic planning and client relationships in the UK and EMEA .
- Thorsten Normann ,Account Manager EMEA — With the launch of Billups in Frankfurt , Thorsten manages new business, planning and placement opportunities in Germany and Eastern Europe.
- Valentin Prieto , Senior Commercial Director EMEA – Business partners and customer relationships are in good hands with Valentin as he drives business growth opportunities throughout Western Europe.
- Lorenzo Conti , EMEAAccount & Partnership Director – With extensive experience in marketing, business development, fashion and luxury brands, Lorenzo oversees media strategy and partnerships in Southern Europe and the Middle East .
Bill ups already has more than 140 people, spanning 26 offices around the world with partnerships with the biggest brands in technology, fashion, finance, healthcare, CPG, entertainment, QSR, retail, alcohol, tourism and cryptocurrencies .
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