Industry veteran brings his extensive knowledge of relationship-driven real estate technology to the U.S. team.
RateMyAgent, an agent review and digital marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews, today announced that Bill Risser, former vice president of digital strategy at Fidelity National Title for nearly twenty years and host of the award-winning podcast, The Real Estate Sessions, has joined as general manager of the United States team. Risser will apply his extensive knowledge of the real estate and title industries to grow the U.S. business, as well as help agents and brokers understand how to leverage verified reviews to build a digital footprint and grow referral business online.
“I’ve worked closely with real estate professionals for over twenty years, teaching them about the best relationship building tools available,” said Bill Risser, general manager of RateMyAgent. “When I dug into this product, I knew I had to be part of this team. RateMyAgent is quickly on its way to becoming the gold standard solution to manage online reviews.”
As a long time Inman Ambassador and 2019 Inman Innovator Award winner, Risser has been giving back to the industry for over two decades. He’s led nearly a thousand training sessions and workshops during his career, helping agents sort through the piles and piles of sites, networks, apps and sales pitches that are a part of their world. In a profession where relationships are the biggest key to long-term success, Risser has made a commitment to understand the tools available to the industry and to share his experience and best practices for success.
“We knew we needed to find a leader who not only has industry knowledge but also integrity and a stellar reputation,” said Mark Armstrong, co-founder and chief strategy officer of RateMyAgent. “Bill is all that and more. He’s an incredible human and we’re lucky enough to work alongside him.”
Savvy agents understand the power of third-party validation and social proof. Therefore, client reviews are a critical component of any digital strategy. From ranking in search to establishing professional credibility, RateMyAgent simplifies the process and maximizes reach across all digital platforms such as social media, ad networks, and websites. Agents can focus their effort on delivering incredible consumer experiences and allow the automated platform to ensure transparency for future clients.