Big Lots, Inc. (NYSE: BIG), one of the largest discount retailers in the U.S., is encouraging customers to go BIG this holiday in a new ad campaign featuring familiar TV personalities and celebrity “BIGionaires” Molly Shannon of “Saturday Night Live” fame and Eric Stonestreet from “Modern Family.” The campaign, airing now, comes to life in a series of spots deployed across local and national television, radio, digital, video, mobile and social channels as well as in stores.
“Everyone can identify with Molly and Eric’s fun-loving personalities, which shine through in a big way in this newest, holiday-inspired continuation of our ‘Be A BIGionaire’ brand campaign,” said Bruce Thorn, president and CEO of Big Lots. “This season, customers tell us they’re going big, from holiday decorating to gifting and everything in between, and we’re inviting them to have a wonderful ‘Have-it-all-iday’ with exceptional prices and surprising products at Big Lots.”
“Happy ‘Have-it-all-idays’! Eric and I had a blast being ‘BIGionaires’ in the Big Lots campaign,” said Shannon. “I love the holiday season! It is so fun decorating and getting in the spirit. Big Lots is a fun, authentic brand that really understands its customers. The holiday concept is playful and silly and energetic so Eric and I (both ‘BIGionaires’ at heart) were able to play off of one another and have a blast being naughty and nice!”
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The company, with the support of creative agency Tombras, unveiled its breakthrough “Be A BIGionaire” national brand campaign in May, inviting savvy shoppers to feel like a million bucks when they hunt for great deals at their neighborhood Big Lots. The fresh holiday creative is a continuation of the “BIGionaire” launch, which continues to show a significant increase in consumers’ brand consideration to shop at and recommend Big Lots as a fun retail destination offering exceptional value and treasures throughout the store.
Big Lots features a unique shopping experience — part treasure hunt, part everyday necessities, along with special Big Buys — items bought in limited quantities at exceptional prices. Customers can choose to pay online with Apple Pay, Google Pay and PayPal, or opt to pay later for select purchases on biglots.com in four interest-free payments using PayPal Pay in 4. Shoppers can also take advantage of in-store and curbside pickup as well as same-day and two-day delivery options.
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