BIAS and Blacksmith Applications Team Up to Bring an Integrated Trade Promotion Solution to the Consumer Goods Industry

BIAS and Blacksmith Applications Team Up to Bring an Integrated Trade Promotion Solution to the Consumer Goods Industry

BIAS Corporation, a leading Oracle Partner and IT services company, and Blacksmith Applications, the leader in trade promotion solutions for consumer goods manufacturers, announce an innovative partnership that will enable consumer goods organizations to spend money better with an enterprise solution.

Blacksmith Applications has built a comprehensive trade promotion software and services solution that enables visibility, automation, and optimization throughout the trade management lifecycle. This allows consumer goods organizations to simplify processes and maximize profits.

BIAS’s focus on Oracle ERP Cloud, financial reporting, analytics, and performance management provides a complete solution for organizations looking to better tie sales to finance operations.

This partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end. Executive leadership will get a true picture of how the trade promotions are impacting the business from a cost and revenue standpoint.

With the flexibility of Blacksmith Applications, and the technical knowledge of the BIAS team, integration is seamless and real time.

Also Read: The Critical Elements of a Loyalty Program for Successful Customer Engagement

“One of the chief concerns customers have when implementing a TPM solution is ensuring seamless integration with their ERP system. Through our partnership, joint customers can be confident we will deliver seamless integration with complete visibility to trade spend and the associated financial settlement.

This is why here at Blacksmith we are excited to announce our partnership with BIAS,” says Dan Scheunemann, Vice President of Sales at Blacksmith Applications.

“Our consumer products industry customers want full financial visibility of their trade promotion activity,” says Mark Niemeyer, Supply Chain Practice Director at BIAS. “They expect reporting and analytics at their fingertips to better aid in promotion planning that will eventually impact their entire supply chain.

This collaboration between Blacksmith and BIAS provides that complete solution. It creates a true sales and operations planning capability that also creates back-office efficiencies in accounting for trade promotions.”

For more such updates follow us on Google News TalkCMO News